2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Mentor Session: Adam McCrimmon

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Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL to sign up - http://mentor.sxsw.com/mentors/285



Adam McCrimmon

Dir of Digital Strategy & UX

HY Connect

I've been working on the web for the last 13 years and have helped brands like Turtle Wax, Nicor, IU Health, Wahl, Yamaha and BCBS find and engage audiences using digital channels.

Currently I lead Digital Strategy & User Experience at HY Connect where I work to bring their traditional and digital expertise together towards a common goal: awesome integrated campaigns.

I'm happy to share my insights and experience from successfully helping a mid-size agency through the traditional to digital transition.

If you're an agency looking to integrate their digital and traditional offerings, a marketing department that needs guidance on how to develop a digital communication strategy or an individual that needs help cutting through the digital noise I'll provide some real world feedback on what works, what doesn't and the biggest mistakes I made along the way.

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