LEGO fans make up one of the most enthusiastic online fan communities in existence. We don’t mean kids within the product target group; we mean the teen and adult fans. That’s right: Adult fans! By nature, these fans bu…

Advanced

Presenters

David Robertson, Frederikke Hoff, Glen Wadleigh, Sara Moore

Have all the distractions at a game, social media, blasting ‘who let the dogs out’, mascot races, sponsorship contests and t-shirt bazookas replaced traditions. Has this been a bad thing for sporting events, fans and gam…

Intermediate

Presenters

Mark Drosos, Mark Pannes

Do you know who your super fans are? Passionate fanbases have been influential for decades, but the expansion of digital and social media has changed how you connect with them, and how they connect with each other. How d…

Presenters

Danielle Strle, Jackie Indrisano, Shana Krochmal, Rae Votta

Thanks to the drop in both pricing and complexity of the traditional methods for making music, more and more individuals now have a chance to project their artistic voices. Creating music instills an appreciation and res…

Presenters

Ean Golden, Mate Galic, Matthew Adell, Mike King, Tommie Sunshine, Tristan Jehan

How does the artist stay connected to fans beyond posting to their Facebook page or meeting people after a show at the merch table? One answer is to focus on the super-fan, the ones that know all about the artist, go to …

Presenters

Kevin Wortis, Mike Jones, Mike Fiebach, Tim Bierman