2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Where Are the Fans? What Happened to Traditions?

#sxsw #FANvsPHONE SXsports


Have all the distractions at a game, social media, blasting ‘who let the dogs out’, mascot races, sponsorship contests and t-shirt bazookas replaced traditions. Has this been a bad thing for sporting events, fans and game attendance?
Are fans going from being fans of the team to being fans of the shiny marketing distractions at the game? The traditions and fans at a typical major league event for the NFL or MLB differs drastically compared to that of the European soccer league. During a typical European soccer match fans actually watch the game and breakout out in songs, chants or waves and are not distracted by the marketing glitz found elsewhere.
We will explore if building traditions, spirit and unity are better for a team and the fans. This session is part of the brand new SXsports programming at SXSW 2014.



Mark Drosos


Lodestone Social Media

Mark Drosos is the Founder of Lodestone Social Media, a real-time omni-engagement platform that integrates a brand’s consumer insights and marketing campaigns into a unified omni-channel experience. Lodestone’s platform delivers relevant, real-time content and incentivizes consumers to engage with the brand.

Lodestone’s platform has deployed second screen social TV campaigns, retail/venue activation programs, omni-channel sweepstakes/contests, sponsorship activation and omni-channel loyalty programs for Major League Baseball, OKC Thunder, Fox Sports, The Big Ten Network, Houston Texans, Zaxby’s, C Spire Wireless, The Golf Channel, Jacksonville Jaguars, over 30 NCAA athletic departments and more.

Prior to Lodestone, Mark was the Executive Director of Worldwide Interactive Marketing for Warner Bros.; the CRO of Powered (acquired by the Dachis Group) a social media agency for Sony, American Express, HP and Radio Shack and the Vice President of Business Development and Digital Marketing for nFusion. Before joining the digital media world, Mark managed the sales and marketing efforts for consumer products companies such as Hormel Foods, Rand McNally and Ruiz Foods.
In addition to being the former burrito king, Mark is a frequent speaker, interviewee, writer for IMG, NCAA Men's and Women's Basketball Final Four, AVCA, NFCA, iMedia Connection, The University of Southern California and University of Texas MBS programs and Destination CRM amongst other media outlets.


Mark Pannes

Managing Dir

Raptor Accelerator LLC

MD for RaptorAccelerator’s Austin office w/ 20+ years building and revitalizing sports/media businesses in the US, UK and Europe.

In 2011-13, Mark was CEO for AS Roma of Italy's Serie A, and today serves as Owners Rep/BOD member for the club. He is a founder and BOD member of Raptor Sports Properties, a fan data management and e-commerce provider for sports clubs and leagues globally. Mark served as Chariman, 2013 World Sports Congress.

As Director, Global Sports Group for HSBC Private Bank (2006-10), Mark founded the bank’s sports practice. At his departure, the GSG managed funds under service (FUS) totaling USD$1.45 Billion for over 500 athletes and institutions worldwide, w/ representatives in 19 jurisdictions on four continents.

Previously, Mark was MD for the 1st division pro basketball club in Paris, France, Paris Basket Racing (2005-06). Mark was CEO of Skilo Brand consultancy (2000-04), and he spent the 1990s at Madison Square Garden's NY Knicks. As CMO, the NYK launched the first HD TV team-run game broadcasts in sports, set the all-time indoor sports season box office receipts record (1999-2000 season), and compiled the then longest active consecutive games sellout streak in US sports (427 games; every game for nine+ seasons). He helped launch the WNBA’s NY Liberty, whose box office receipts led the league its first 7 seasons, playing in 3 championship finals.

While at MSG, Mark earned a JD from Fordham Law School. He graduated University of Texas College of Communication (1991) w/ Special Honors and as a William Randolph Hearst Fellow. In 2009, he was named the College’s Alumnus of the Year, and is a charter board member of the University of Texas Program in Sports and Media.

Mark also served as founding Chairman, board of trustees, for the Beyond Sport Foundation (2008-10), a global NGO which uses sport for development/social inclusion, and whose ambassadors are led by former UK Prime Minister, Tony Blair.

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