This is the archived SXSW 2012 schedule. Please see the current schedule here.



Listen to The Life

Bernard "Focus…" Edwards, Jr., son of famed bassist/producer Bernard Edwards of CHIC, is a NY/CT bread, Atlanta based Grammy Award winning producer. He's crafted hits for Busta Rhymes (Respect My Conglomerate), 50 cent, The Game, Outlaws, and Bishop Lamont to name a few but don't call him JUST a hip hop producer anymore. The man that submitted hundreds of beats for Dr.Dre's ‘Detox’ while at Aftermath for 7yrs is no longer just a hip hop resident. The man behind Marsha Ambrosius’ Street R&B album ‘Yours Truly’ will tell you himself, " R&B, that's my lane...Thank you. R&B is definately Focus…'s lane, crafting hits for Beyonce, Christina Aguilera, Mala Rodriguez, Jennifer Lopez, 112, and songstress Marsha Ambrosius..

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