This is the archived SXSW 2012 schedule. Please see the current schedule here.


#sxsw #OkSweetheart


OK SWEETHEART -- A group reminiscent of all the good things from mid-century pop with roots in Tulsa, OK is currently based out of New York City. Their well crafted simplicity has been compared to the writing of Harry Nilsson, The Zombies, and Randy Newman. OK SWEETHEART’s uniquely pop sound is the result of an eclectic collaboration with members of Midlake (Denton, TX), Elizabeth and the Catapult (Brooklyn, NY), The Polyphonic Spree (Dallas, TX), and Via Audio (Brooklyn, NY).

"The winner of the 2008 John Lennon songwriting contest for pop, Austin seems headed for the spotlight." 
- SPIN Earth

"Erin Austin of OK SWEETHEART has the voice of Billie Holiday, but she dresses all that longing in a polka-dot vintage dress with a scalloped collar and croons to bouncy chords on piano ... bandmates McKenzie Smith (Midlake) and guitarist Jeremy Buller (Sarah Jaffe, Bosque Brown) connect Austin (ha!) to Denton ... and the project has ties to Tulsa and Brooklyn. I enjoy listening to OK SWEETHEART much more than I do Regina Spektor, but the comparison is an easy one to make at a cursory listen, so you hear it often."
-Lyndsay Milne

With an ear to late 60’s pop, Austin penned a battery of nearly sixty songs in early 2008. That summer, Rob Gungor (Wolf Jaw) and McKenzie Smith (Midlake, Regina Spektor, St. Vincent) had begun experimenting with sounds and instrumentation, thoughtfully developing arrangements at Midlake’s studio. By October 2008, Austin had arrived in Denton and completed work on her first single “You Let Me Down”, winner of the John Lennon Songwriting Award for Pop as well as a Lennon Award. In October of 2009, OK SWEETHEART made the top 5 in Austin City Limit’s “The Sound and The Jury” competition. They were a showcasing artist at 2010’s and 2011's South by Southwest Music Festival in Austin and CMJ in NY.

Since OK SWEETHEART’s debut album “Home” was independently released on April 5th, 2011, they have had songs on major network shows such as 90210, One Tree Hill, Revenge and Royal Pains and we're had a song featured along side TCM Remembers. They have a song in the major motion pictures such as "Contraband" (January 2012). Austin was recognized as one of the "Most Fashionable Girls in Indie Music" but Lucky Magazine in December of 2011. OK SWEETHEART has been touring extensively across the US and Canada since the release of their record.

April of 2012, they are recording a single produced by Mr. John Vanderslice at Tiny Telephone in San Francisco. Set to be released in late spring 2012.

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