When attempting something new, most companies reflexively try to “go it alone”. But it turns out, circularity at scale isn’t possible alone. Circularity requires collaboration between many different types of organizations, often from outside your own industry and sometimes (gulp) with competitors from within your own industry. To succeed, every company needs to define their own “circle” – the group of stakeholders (companies, funders, municipalities, and experts) who can help them re-imagine their ecosystem. And, then build meaningful partnerships to create solutions that last, together.