Patrik Frisk

I’ve spent decades working for brands (Under Armour, The North Face, Timberland, Jansport, Smartwool, Reef, Peak Performance, Gore-Tex, Vans) that make clothes that people love. Yet, too many of these garments have ended up in landfills or incinerated. And increasing global consumption and fast fashion are only accelerating this problem.

I want to keep more of today’s clothes out of landfills and incinerators and find new ways to use the materials they’re made of when they reach the end of their useful lives.