The World Cup 2026 final in New York and New Jersey will be the biggest and most-watched event ever staged, bringing hundreds of thousands of visitors to the region and watched by 3 billion people around the world.

As we approach not just one but two monumental events— the World Cup 2026, hosted across 16 cities in the US, Canada, and Mexico, and the 250th birthday of America —our panel will explore their transformative, long-term impacts on our regions and communities. We'll also highlight the importance of big-picture thinking and fostering unity of purpose among all stakeholders as we plan for these unprecedented events.

We'll share best practices for collaboration, offering strategies to unite diverse groups and create a powerful, collaborative ethos within teams. Balancing global vision with regional benefits, we'll discuss how to ensure specific advantages for each area while maintaining a cohesive strategy. Our panel will demonstrate the necessity of a unified approach across sectors, aligning marketing, operations, tourism, and sustainability efforts to achieve extraordinary and long-benefits outcomes.

Nonprofits will be highlighted as essential catalysts in driving public-private unity and fostering unprecedented collaboration. The audience will have the exclusive opportunity to hear from the leadership of the NYNJ and Philadelphia Host Committees, gaining unique insights into their innovative strategies and experiences.

This panel is a must-attend for leaders and stakeholders from other cities hosting large-scale events, as it will provide invaluable lessons and actionable insights on creating lasting, positive impacts for all. Join us for a dynamic session where we share transformative strategies to ensure these historic events leave an enduring legacy of success and unity for our communities