Kely Nascimento

Kely Nascimento works globally in sports for social impact and sports diplomacy. Working in collaboration with governments, non-profits, brands , federations and athletes to help maximize their efforts in the spaces where cultural diplomacy, storytelling and impact converge. Ms Nascimento’s expertise is in aligning strategy, amplifying brand and storytelling and creating innovative partnerships that address the Sustainable Development Goals through sport.

Kely has recently co-founded and is the Chief Impact Officer at Hadaf Global (HG), a consultancy with a presence in the MENA region, the Global South and USA specializing in sports diplomacy through social impact. Recognizing the growing sectors of sports and major sporting events in the MENA region HG focuses on leveraging the universal language of sports to build international diplomatic bridges through social impact, further sustainable development through partnerships, and enhance global cooperation.

As a Keynote and speaker Kely has lectured at institutions such as NYU, Yale and Harvard and travels the world speaking on the power of sports and storytelling to promote equity, and as a tool to further the UNDP Sustainable Development Goals.

Ms. Nascimento is a content producer, and the director of  Warriors of a Beautiful Game, a feature documentary on women’s football due to be released in 2025.

Kely sits on the board of advisors for Global Goals World Cup, TAP, LEAD and Gondwana FC, she is on the board of directors of Beyond Sport Foundation and she is a Laureus Ambassador.