Welcome to augmented audiences; AR and marketing to the most engaged people on mobile. This talk will delve into one of the most significant behavioural shifts in the modern era of marketing. Augmented Reality has moved from an initial early adopter audience in the tens of millions to approaching 2B monthly active users in 2024 across the web and major social platforms.
In order to realise this massive consumer shift in attention, marketers need to start approaching AR with a similar strategy and asset kit they would a channel and move away from AR as purely a format for innovation.