Will Scougal

Will Scougal has held creative leadership roles at Snapchat, Twitter and agency side. During that time he has built creative teams at the forefront of some of the biggest innovations in digital advertising. While at Twitter he grew the UK Brand Strategy team to be the most creatively awarded globally. He then spent 7 years in the executive leadership team at Snapchat as Global Director of Creative Strategy. Here, he helped launch and scale formats like vertical video, stories and augmented reality, creating some of the biggest innovations in the AR space. Will is a leading expert in spatial computing, building award winning creative teams, performance and brand marketing and commercially driven creative. In 2023 launched an 'AR first' agency; Make My Day. Partnering with We Are Social and Plus Co, the agency's focus is using augmented reality to bring brands into people's lives in fun, useful, meaningful ways. He is a D&AD mentor and next MBA guest lecturer.