In 2019, Tony Khan identified an opportunity to provide fans with an alternative, mainstream pro wrestling product for the first time in decades. The birth of All Elite Wrestling forever changed the industry, and five years later, not only has the promotion improved competition and lifted smaller promotions, but also pushed the boundaries of compelling professional wrestling, creating new fans in the process. From showcasing real-life entrepreneurialism to giving wrestlers the capacity to reinvent themselves on their own terms, AEW’s rise is based on an unprecedented playground for creativity.