Socially Responsible Influencer Marketing: Is It Possible?
According to Dove, 50% of girls say toxic beauty advice on social media causes low self-esteem. Facebook reports that 13% of social media users in the U.K. and 6% in the U.S. traced their suicidal thoughts back to Instagram. So, is it even possible for the creator economy to be socially responsible?
In this panel, Dove, Maybelline, Beauty Independent and Traackr will discuss how social media and influencer marketing have magnified unrealistic beauty standards, overconsumption, and product waste and provide actionable solutions to move this industry towards a model of “marketing for good”.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.