Pierre-Loïc Assayag is the CEO and Cofounder of Traackr. A veteran of the internet economy, Pierre-Loïc is focused on using technology as an instrument of change and innovation to transform companies and industries. His role heading up Traackr follows a successful career at Peugeot-Citroen, where he led the adoption of marketing technology throughout the company. Prior to that, his experience includes roles at Viant, the first internet pure play consultancy, Invivia (seamless computing), and Optaros (SaaS implementation for e-commerce. He envisions Traackr’s proprietary data-led influencer relationship management platform (IRM) as not just the optimal solution for organizations looking to regain the trust and attention of their customers, but, importantly, as a catalyst for change within the marketing discipline.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.