Sarah Shaker

Sarah Shaker is the Head of Brand Engagement at Maybelline New York for L’Oréal USA, overseeing Social, Influencer, PR, Experiential and CSR. Since joining L’Oréal in 2015, Sarah has served in leadership roles for the Garnier and IT Cosmetics brands as well as serving as the Assistant Vice President Influencer, Advocacy & Social Commerce for the CDMO.

Sarah has 13+ years of experience leading social media marketing strategy, working with brands such as Olay, AT&T and Neutrogena agency side before landing at L’Oréal USA. Fun fact: Sarah started her career in television upon graduation, on the producing team of CBS’ “As The World Turns.”