Presented by Porsche X

Collaborations Unlock the Future of Transportation

Mar 14, 2023

1:30pm – 2:30pm CT

Constantly accelerating innovation cycles are forcing larger corporates to rethink their approach to innovation and business incubation. Investments in start-ups can no longer be solely opportunistic, they need to be tied to large technological challenges rooted in the core activities of the brand. This is the thesis of UP.Labs: a new venture lab, working in close partnership with Porsche to identify and solve its most business critical tasks.
In this talk, we will explore new approaches to venture investments and show how meaningful collaborations can contribute to solve the questions of tomorrow. Speakers from Porsche and UP.Labs will introduce the nature of the unique collaboration – and discuss synergies, challenges and future opportunities of their business collaboration.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Christoph Acker
Christoph Acker

Dr. Ing. h.c. F. Porsche AG

photo of Katelyn Foley
photo of Henry Furman
photo of Felix Hagemeier
Felix Hagemeier

Dr. Ing. h.c. F. Porsche AG

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