Presented by Tourism Australia

Enticing Travel through Song, Art, and the Written Word

Mar 13, 2023

11:30am – 12:30pm CT

Presented by Tourism Australia, join some of Australia’s leading creative and marketing minds for an in-depth discussion of the power of the arts in tourism storytelling—and how song, film and written word have become transformative in attracting travelers. With a proud history of industry-leading cultural exports, Australia has produced a significant contingent of actors, directors, musicians and writers who have found global success sharing their art through film, television, song and literature on the world’s stage. Moderated by AdWeek’s Colin Daniels, panel discussion will highlight the success of campaigns that have thoughtfully harnessed Australian art to entice travelers, grow cultural understanding and change perceptions of the land Down Under. Expect insights and projections

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Cam Blackley
Cam Blackley

M&C Saatchi Australia

photo of Susan Coghill
Susan Coghill

Tourism Australia

photo of Colin Daniels
photo of Millie Millgate
Millie Millgate

Sounds Australia

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge