Out of necessity, our homes have emerged as critical hubs for health. The increased incidence of telemedicine and home testing has created a shift in the mindsets of consumers. Hospitals and health plans have begun to provide more care to where people live, work, play, pray, and learn. How can Pharma and MedTech gain patients’ permission to become part of their personal home/care ecosystems? What will it take to bolster relevance in patients’ eyes? From trust and privacy, health literacy and community collaboration, this group on innovators will discuss how life science companies can develop relationships with patients-as-people in a pragmatic conversation now and in the future.