AI avatar technology is poised to alter the scope of work for creators. No longer purely conceptual, a number of creators are today engaging with brands as their virtual selves; they are licensing their likeness to appear in scripted content, and others are offering their expertise and creativity.
These creators no longer need to sit for hours in front of the camera and instead generate video from just text - and can earn a passive income while they engage in other activities and work IRL.
We’ll explore from three real-life creators their personal motivations in creating an AI twin and engaging in this new economy, their experience of becoming a virtual twin, and how they see this technology helping to expand their repertoire as a performer.