Pain is the ultimate motivator. When our bodies feel off, we’ll stop at nothing to find solutions for ourselves and others. But what happens when solutions don't exist? You will hear from 3 startup founders on how they turned their personal pain into purpose, and ultimately, found success. This panel is about so much more than just 3 individual storylines - it's a deep dive into human motivation, and why mission-backed businesses are uniquely positioned to thrive. At the core of this panel are three inspiring change makers behind brands consumers love. Each of them is hardwired to see challenges as opportunities - even when they're down and have been kicked a few times.