Amy Liu

or over 15 years, Amy Liu worked as an executive at some of the fastest growing prestige beauty companies - but as a longtime eczema sufferer, she couldn’t enjoy the best parts of being an industry insider without feeling comfortable or confident in her own skin first. Fueled by the sense that there had to be a more affordable, more effective, and more fun way to treat sensitive skin, Amy set out to create Tower 28, a beauty company inclusive of all skin tones, skin types, budgets, and beauty philosophies. Tower 28 is the first beauty brand that’s 100 percent clean, vegan, and free of every known skin irritant. Everything is rigorously dermatologist and allergy tested, with all formulas adhering strictly to the National Eczema Association’s guidelines.