The (Data) Science of Moneyballing Motorsports

Mar 11, 2023

10:00am – 11:00am CT

Recording: The (Data) Science of Moneyballing Motorsports, Mar 11, 2023

The recent rise of Formula 1's popularity through Netflix's "Drive to Survive", plus the addition of new racing events in the USA, has quickly turned motorsports mainstream. However, despite having vast amounts of data available, racing has fallen behind traditional stick-and-ball sports at leveraging the power of AI to analyze, predict, and adapt. Scientists have recently begun to explore ways to "moneyball" motorsports, in a movement that will radically transform the field, allowing teams to uncover talent in more unbiased ways, revolutionize in-race strategies, speed up car design, and create new ways for broadcasters to interact with the public. In this panel, world renowned racing leaders and data scientists will discuss how AI will upend the way we think about racing in the future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Toni Calderon
Toni Calderon

Speed Group

photo of Felipe Parages
photo of Beth Paretta
Beth Paretta

Paretta Autosport

photo of Bruno Senna
Bruno Senna

Senna Foundation

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