Road to Mixed Reality - Automotive’s New Frontier

Date TBA

The automotive industry is one of the first to fully embrace mixed reality, and is already changing the way cars are engineered, designed, repaired, sold and driven. However, we are only scratching the surface of unlocking the full potential of the XR technology within the automotive ecosystem. As technologies like hardware, infrastructure and visualization further develop, the industry will see a democratization of benefits affecting everything from sustainability to safety.

Join key leaders driving the development and implementation of XR technologies in the auto industry to discuss the road ahead.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Timmy Ghiurau

Volvo Cars

This event will be in person

Details

Primary Entry:
Platinum Badge
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Secondary Entry:
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Format:

Panel

Type:

Session

Track:

Transportation

Level:

Intermediate