photo of Sofie Hvitved

Sofie Hvitved

Futurist, Sr Advisor & Head of Media
Copenhagen Institute for Futures Studies

Sofie Hvitved is a Futurist and Head of Media at the Copenhagen Institute for Futures Studies, where she is currently working on the future of the Metaverse and how it will affect our lives and businesses. She is strongly engaged in the intersection between media, technology and entertainment and has a solid strategic background in the media industry, among others in DR (Danish Broadcasting Corporation). She is also a member of the Danish Media Board under the Minister of Culture. She has lived and worked in various cities around the world in Europe and South America, and is currently living in Copenhagen. She has an MA in Media Studies from Aarhus University, Denmark.

The Copenhagen Institute for Futures Studies is an independent, nonprofit futures think tank founded in 1969. CIFS's purpose is to equip and inspire individuals and organisations to act on the future today for the betterment of society. The institute is a globally engaged organisation working across the public, private, civic, and academic sectors. You can read more about the institute at

Here are some of the sessions we are engaged in:

Monday March 13th, 11:25 AM - 12:05 PM
Entering the Metaverse Safely: A talk on Metaliteracy and Responsibility for Media Companies
A presentation on the Future Media Hubs programme @ Innovation Bridge Europe

Monday March 13th, 2:00 PM - 6:30 PM
Creating a better tomorrow: The Metaverse in a Nordic Perspective
An afternoon with a focus on the Metaverse at the House of Creative Denmark

Tuesday Mar 14, 2023, 2:30pm – 3:30pm CT
Metawashing!? A Futurists View on the Metaverse
Official presentation on the SXSW program

Wednesday Mar 15, 202311:30am – 12:30pm CT
Road to Mixed Reality - Automotive’s New Frontier
Moderating the panel

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Sofie Hvitved
Events featuring Sofie Hvitved