Wellness Shouldn’t Imply Whiteness

Mar 15, 2023

11:30am – 12:30pm CT

Recording: Wellness Shouldn’t Imply Whiteness, Mar 15, 2023

The wellness industry is valued at over 3.3 Billion and it’s only on the rise. By 2027 the market is projected to reach 4.3 Billion. But despite this extreme growth, there is a disarming lack of representation. From the cultural appropriation of spiritual traditions to the current ‘clean girl aesthetic’ popularized by TikTok, minorities are consistently excluded from the conversation although nearly 4 in 10 Americans identify with a race or ethnic group other than white. Hear from BIPOC entrepreneurs from all facets of the industry reclaiming what wellness means, who it applies to, and how to practice it.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Youmie Jean Francois
photo of Malaika Jones
Malaika Jones


photo of Shanae Jones
photo of Nikki Porcher
Nikki Porcher

Buy From A Black Woman

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge