Artist and Music Discovery in Gaming

Mar 14, 2023

11:30am – 12:30pm CT

Recording: Artist and Music Discovery in Gaming, Mar 14, 2023

According to recent MRC data, almost 30% of Gen Z music listeners use video games to discover new music. As the gaming world is quickly becoming the prime destination for music discovery, the number of opportunities for artists to leverage the medium to build and grow their careers are rapidly expanding. Hear from SoundCloud, NBA2K, Microsoft, and Pixelynx executives on why music and gaming go hand in hand, how artists (and brands) are leveraging these opportunities and what will trend next in the space.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jen Buckmaster

Microsoft Corporation

David Kelley

2K Games

Inder Phull


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