According to recent MRC data, almost 30% of Gen Z music listeners use video games to discover new music. As the gaming world is quickly becoming the prime destination for music discovery, the number of opportunities for artists to leverage the medium to build and grow their careers are rapidly expanding. Hear from SoundCloud, NBA2K, Microsoft, and Pixelynx executives on why music and gaming go hand in hand, how artists (and brands) are leveraging these opportunities and what will trend next in the space.