Jen Buckmaster has been crafting innovative ways to connect entertainment and technology at Microsoft for over a decade. As part of the Branded Media and Entertainment Partnerships Team, she heads up entertainment strategy for consumer brand partnerships, as well as music industry and artist relationships. She pioneered Microsoft’s first ever cross-company marketing initiative around the theatrical release of Star Trek Into Darkness; spanning 7 internal business groups. She continues to help bring compelling storytelling to life with global campaign initiatives like the Surface Pro 4 ad featuring Marvel Studios Executive Producer Victoria Alonso, and the unexpected cross-company partnership with Stranger Things 3 that brought Windows to the forefront with retro appeal. She leverages her direct relationships with artists to successfully negotiate song licensing opportunities such as Eric Hutchinson’s Tell the World for the Windows 10 global advertising campaign launch, and hand-selects artists like Childish Gambino, X Ambassadors, deadmau5, and Macklemore & Ryan Lewis to help narrate and score stories around ground-breaking new technology, earning her 8 Clio Awards. Additionally, she has a proven track record in the early identification and alignment of up-and-coming artists with Microsoft consumer brands. She negotiated an exclusive performance with Olivia Rodrigo for the annual university recruiting event months before her breakout debut album dropped, drove talent selection and negotiation with rappers Lil Dicky and GaTa for the PC Game Pass launch at The Game Awards, and hand selected Tate McRae and Allen Stone to perform for the Windows 11 launch stream, simultaneously launching Microsoft’s first NFT campaign and the first event 6D concert experience.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.