Hypersexualization, violence, stereotyping – or complete omission. In the gaming world, these are the (virtual) realities diverse characters face. In fact, an overwhelming majority of lead characters are male. Four out of five female characters show unrealistic physical proportions. Less than 10% of characters are non-white. That has a broader impact. It reflects itself in a lack of diversity amongst pro-players, as only 3% of LATAM pros are women. And – for young people, seeing themselves accurately reflected as the heroes and protagonists can make a meaningful impact on their lives. To ensure the virtual realities we’re building represent life outside the screen, top LATAM and global gaming/branding executives discuss the importance of representation and DEI principles in gaming.