Angélica Alvarado is the Vice President of Beyond Core brands of ABInBev in Colombia, with more than 20 years of marketing, shopper, and sales experience. She began her career in the food industry and quickly pivoted to other categories such as dairy, cosmetics, soft drinks, and beer. She led a variety of brand & sales assignments leading brands in PepsiCo, Alpina, La Riviera, and ABI. She also led the implementation of the ABInBev in-house creative agency and positioned it in the top 10 studies in Colombia. As a marketing lover with commercial experience, she is resilient and enthusiastic about business transformation and a brand's strategic building based on strong insights.
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