Ioana Tanasa

Ioana Tanasa leads global marketing, digital and innovation for a complex portfolio of non-alcoholic brands distributed across several markets across the world. She has 19 years of experience leading global, regional, and local marketing strategies within the FMCG sector. She helps connect the dots between brand positioning and consumer insights, develops channel strategies that reach consumers where they are, and uncovers innovative trends transforming the non-alcoholic space in ways that inspire incredible moments. Ioana has led multiple brand activations in the gaming space in her current role – working with local teams to help move conversations around DEI forward.