photo of Ioana Tanasa

Ioana Tanasa

Global Head Of Marketing & Innovation, Non-Alcoholic Beverages

Ioana leads global marketing and innovation for a complex portfolio of non-alcoholic brands distributed across LATAM, India & China. She has 19 years of experience leading global, regional, and local marketing strategies within the FMCG sector. She helps connect the dots between brand positioning and consumer insights, develops channel strategies that reach consumers where they are, and uncovers innovative trends transforming the non-alcoholic space in ways that inspire incredible moments and help consumers celebrate wellness their way. Ioana graduated with a BA in Marketing from the University of Economic Studies in Bucharest, Romania, holding several certifications in leadership, management, and innovation from Harvard Business School and Ashridge/Hult Business School.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Ioana Tanasa

Events featuring Ioana Tanasa