A Songwriter’s Guide to Branding: The Power of No
Songwriters work across crafts, styles and genres, arguably, more than any other creative group in the music industry - some top songwriters may have Latin, country, and rock hits all in one year. But with that opportunity can come the challenge of defining oneself as an "artist," and thus a workflow reliant on constant pitching/hustling.
To succeed, songwriters need to understand the business they're in and develop a brand - just as an artist would - that cultivates incoming work that both pays and fulfills them.
This panel will discuss why volume of credits isn't always the best way to navigate becoming a big songwriter, or music creator, and how to empower yourself (both on your own and with publishers/managers/partners) to say no to work that won't ultimately serve your development.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.