A Songwriter’s Guide to Branding: The Power of No

Mar 15, 2023

11:30am – 12:30pm CT

Recording: A Songwriter’s Guide to Branding: The Power of No, Mar 15, 2023

Songwriters work across crafts, styles and genres, arguably, more than any other creative group in the music industry - some top songwriters may have Latin, country, and rock hits all in one year. But with that opportunity can come the challenge of defining oneself as an "artist," and thus a workflow reliant on constant pitching/hustling.
To succeed, songwriters need to understand the business they're in and develop a brand - just as an artist would - that cultivates incoming work that both pays and fulfills them.
This panel will discuss why volume of credits isn't always the best way to navigate becoming a big songwriter, or music creator, and how to empower yourself (both on your own and with publishers/managers/partners) to say no to work that won't ultimately serve your development.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Evan Bogart
Evan Bogart

Seeker Music

photo of Bonnie McKee
photo of Larry Wade
Larry Wade

Decible Entertainment / Nice Life Recording Company

photo of MNDR (Amanda Lucille) Warner
Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Interactive Badge
Film & TV Badge