With an influx of two-sided marketplaces, from retail to in-person and digital services, it can be challenging to navigate the changing demands of buyers and sellers. How can these types of marketplaces continue to grow while keeping both sides of the business happy? This panel will discuss how marketplaces have shifted over the last few years, the ins and outs of maintaining success, the steps needed to navigate different needs, and realistic solutions to better support this type of business model for the future without losing a customer base.