The Opportunity Cost of Payment Lag in Music
It can often feel like the music industry is moving faster each day and in many ways it is. Artists are releasing more music than ever, with a new song being uploaded to Spotify almost every second. Creators are promoting their work in real time via social media. New acts are breaking at lightning speed thanks to TikTok and algorithmic discovery. Yet the flow of payments to artists is often stuck in a bygone era of the music business, with earnings often taking up to a year or more to reach the bank accounts of artists and their teams. Join us as experts unpack the opportunity cost of these archaic processes and explore the technological advancements that are bringing the financial side of music up to speed.
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