Featured Speaker: Finding Your Purpose: Why Putting Purpose Over Profits is Good for Business

Mar 11, 2023

4:00pm – 5:00pm CT

Hamdi Ulukaya’s ongoing mission for Chobani is to be a force for good. He believes business has a responsibility to address society’s biggest problems, starting with the workforce & workplace. It is this ethos that led to his special bond with Chobani’s employees and its local communities, and his philanthropic efforts to fight child hunger and support refugees.

Hamdi’s SXSW session will explore why the workplace must be a starting point for addressing societal issues. Together with Ayeshah Abuelhiga, Founder & CEO, Mason Dixie Foods and graduate from Chobani’s incubator program, Hamdi will share his thoughts on the need for CEOs, entrepreneurs & business-minded people to adopt people-first values within the workplace and the importance of creating opportunities for employees to grow & thrive. The discussion will address steps businesses can take to ensure authenticity in their actions and dispel the myth that companies cannot act for social good without compromising business performance.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Ayeshah Abuelhiga
Ayeshah Abuelhiga

Mason Dixie Foods

photo of Hamdi Ulukaya
Online Availabilty

This event will be available online

This event is currently available on demand.
Video On Demand for this event began on Sunday, March 12th 2023 at 5:00pm CT.

Primary Access
Music Badge
Platinum Badge
Interactive Badge
SXSW Online
Film & TV Badge
Open Captioned