The creator/influencer market is exploding on a global scale, tracking to become a $15 Billion industry in 2022. Yet many creators, brands, agencies, and platforms are still operating in the dark, unaware of — and often non-compliant with — the Federal Trade Commission's rules for sponsored content. Since we can expect more rigorous scrutiny from the FTC under the Biden administration, the industry is facing a large-scale reckoning. This session will feature a cross-section of the industry’s most seasoned professionals who will share insights on how all parties can stay out of the FTC's crosshairs while still delivering compelling branded content.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.