Brands & Creators: How To Play By the FTC’s Rules

Mar 13, 2022

10:00am – 11:00am CT

The creator/influencer market is exploding on a global scale, tracking to become a $15 Billion industry in 2022. Yet many creators, brands, agencies, and platforms are still operating in the dark, unaware of — and often non-compliant with — the Federal Trade Commission's rules for sponsored content. Since we can expect more rigorous scrutiny from the FTC under the Biden administration, the industry is facing a large-scale reckoning. This session will feature a cross-section of the industry’s most seasoned professionals who will share insights on how all parties can stay out of the FTC's crosshairs while still delivering compelling branded content.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Wayland Boyd
Wayland Boyd

Fetzer Vineyards

photo of Jim Dudukovich
Jim Dudukovich

Bryan Cave Leighton Paisner

photo of Emily Ho
Emily Ho

Authentically Social

photo of Kristy Sammis
Kristy Sammis

CLEVER Influencer Marketing Agency

Primary Access
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Secondary Access
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