Kristy Sammis

Kristy Sammis is a pioneer of the influencer marketing industry, having worked to shape the space for over 15 years. She began developing brand-blogger partnerships in 2006, and founded CLEVER, the foremost influencer marketing agency in the US, in 2009. Developing creative influencer programs for brands such as Ford, Disney, Amazon, Fender, P&G, and Marie Kondo, helped establish CLEVER as one of the Top 50 Fastest Growing Companies (Silicon Valley Business Journal). Kristy and her co-founder were also named Top Women In Media (FOLIO: Magazine), Top 40 Over 40 (Forbes, 2018) and authored Influencer Marketing For Dummies. Kristy recently served as Chair of the Influencer Marketing Association and currently serves on the Fast Company Executive Board.