Wayland Boyd

Wayland has over a decade of experience in the wine industry and has a masters in Agri-business from the University of Adelaide (South Australia) with emphasis in wine marketing and strategic brand development. He also holds an undergraduate degree from UCLA. He has worked with both startups and global wine companies and is passionate about consumer behavior, particularly in the digital space. Wayland developed the first AR interactive soccer game on a wine label as well as the first AR interactive music maker on a wine label. He has forged partnerships with Major League Soccer, Inter Miami FC, the Latin Grammys and the American Grammys.