Featured Session: Ride into the Metaverse: How Cars Expand Storytelling & Entertainment

Mar 12, 2022

10:00am – 11:00am CT

Joe Russo will be appearing virtually on this session

Storytelling is part of our human DNA. Storytelling takes you on a journey. Good stories can take you to places. The same way cars do. Through the emergence of the Metaverse, its ramp up and the phenomenal pace of technological advancements in web3 (and blockchain), we’re experiencing new media and experience formats that will change the face of entertainment. This session will go far beyond the exploration of the term Metaverse. We’re taking you on a ride through it. Ride along with last year’s SXSW Pitch winners and Best in Show jury favorite, holoride, and Joe Russo from the Russo Brothers, who directed the last two Avengers movies Infinity War and Endgame along with his brother Anthony. HTC VIVE VP for Business Development & Partnerships, Pearly Chen, as well as Daniel Weissland, President Audi of America, will be joining the session on stage. Learn how storytelling will turn into storyliving through the power of motion and location aware content.

Let’s explore these new frontiers, together.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Pearly Chen
Pearly Chen

HTC Corp

photo of Cliff Fluet
Cliff Fluet

Lewis Silkin LLP

photo of Joe Russo
photo of Daniel Weissland
Daniel Weissland

Audi of America

photo of Nils Wollny
Nils Wollny


Online Availabilty

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This event is currently available on demand.
Video On Demand for this event began on Monday, March 14th 2022 at 10:00am CT.
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Primary Access
Music Badge
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Film Badge
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SXSW Online
Closed Captioned