The Power of "No": When to Stop, Pivot, & Sprint

Mar 12, 2022

4:00pm – 5:00pm CT

Film and media have long been known for their ability to entertain audiences and to take viewers to places they have never seen or imagined, but its greatest power lies in its potential to engage audiences, teach them about new ideas, philosophies, and ways of seeing themselves and others. Media can change minds, open hearts, and educate the world, and for some filmmakers and creators, this is the primary goal.

As the digital camera was revolutionizing the film and television market, K Rocco Shields saw an opportunity to pivot her lifelong love of filming into the brand new world of online education. Using this cost-effective technology, she turned boring educational films into “binge-worthy” educational content for top-tier universities with deep pockets. Inspired by the need for this type of content, she’s pivoting once again to bring that same high-quality content to learners everywhere through a brand new affordable distribution streaming platform.

In this exclusive fireside chat, award-winning filmmaker and edTech entrepreneur, K. Rocco Shields speaks about the trajectory of her career and how hearing the word no, can inspire one to refine their artistic passion to find the perfect market fit. Interviewed by investor and acclaimed former media conglomerate CEO Deanna Brown, the two will discuss the mission of entrepreneurs, and how to use your 'why' to adapt your passions to monetization. Featuring documentary footage clips filmed over the past 15 years showcasing K. Rocco Shields’ unique transformation from filmmaker to activist to CEO.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Deanna Brown
Deanna Brown

Penske Media Corporation

photo of K . Rocco Shields
K . Rocco Shields

Genius Academy

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