Featured Session: How We Will Solve the Disinformation Crisis

Mar 12, 2022

11:30am – 12:30pm CT

Recording: Featured Session: How We Will Solve the Disinformation Crisis, Mar 12, 2022

The disinformation crisis is solvable.
A small handful of adtech companies dictate where $700 billion ad dollars go every year. These companies use a purposely opaque system to send ads to sites that pump out hate speech and disinformation – and the brands don’t even know where their ad spend is going!
You read that right, major brands are seeing their ad dollars going to help fund the biggest disseminators of hate, racism, xenophobia, and conspiracy theories.
It doesn’t have to be this way.
Nandini Jammi developed the playbook for cutting off the flow of ad dollars to disinfo as a co-founder of Sleeping Giants. Now, with Claire Atkin, the two have co-founded Check My Ads, the only adtech industry watchdog.
Their strategy has taken MILLIONS out of the ad economy and disrupted Dan Bongino, Steve Bannon, Tim Pool, Fox News, and others.
Claire and Nandini will show you how it’s done and how YOU can play a role in solving the disinformation crisis.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Claire Atkin

Check My Ads

Nandini Jammi

Check My Ads

This event will be available online

This event will be in person

This event will be available on demand on Monday, March 14th 2022 at 10:00am CT

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
SXSW Online
Format:

Featured Session

Type:

Session

Track:

Advertising & Brand Experience track sponsored by WeTransfer

Level:

Beginner