Diversity Drives Profit: Investing in Cannabis

Mar 15, 2022

4:00pm – 5:00pm CT

The conversation about diversity has become the norm in many industries. With hopes the cannabis industry will follow and pivot with action, it is time to look at profitable roles and benefits when it comes to expanding return on investment in a federally regulated market. To date, the legal cannabis market is only worth a third of the legacy market. Legal market's growth and sustainability is dependent upon a genuine commitment to invest in non-traditional founders. That is the difference and the future. This nascent industry has an opportunity to create wealth for the most diverse groups of investors and communities.
Our three panelists are at the forefront of this alternative investment style and will share what metrics they use when investing in diverse cannabis founders.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Christine De La Rosa
Christine De La Rosa

The People’s Group

photo of Christina Hollenback
Christina Hollenback

Impact Investor

photo of Frederika McClary Easley
Frederika McClary Easley

The People's Ecosystem

photo of Kelly Perez
Kelly Perez

Cannabis Doing Good And The Cannabis Impact Fund

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