#investindiversity

Diversity Drives Profit: Investing in Cannabis

Mar 15, 2022

4:00pm – 5:00pm CT

Recording: Diversity Drives Profit: Investing in Cannabis, Mar 15, 2022

The conversation about diversity has become the norm in many industries. With hopes the cannabis industry will follow and pivot with action, it is time to look at profitable roles and benefits when it comes to expanding return on investment in a federally regulated market. To date, the legal cannabis market is only worth a third of the legacy market. Legal market's growth and sustainability is dependent upon a genuine commitment to invest in non-traditional founders. That is the difference and the future. This nascent industry has an opportunity to create wealth for the most diverse groups of investors and communities.
Our three panelists are at the forefront of this alternative investment style and will share what metrics they use when investing in diverse cannabis founders.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Christine De La Rosa

The People’s Group

Christina Hollenback

Impact Investor

Frederika McClary Easley

The People's Ecosystem

Kelly Perez

Cannabis Doing Good And The Cannabis Impact Fund

This event will be in person

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Culture

Summit:

Cannabis Industry Evolution summit sponsored by Weedmaps

Level:

Advanced