photo of Joanna Popper

Joanna Popper

Executive Producer & Entertainment Executive
Laurel Beach, Previous CAA, HP, NBCUniversal

Joanna Popper is a senior media and technology executive and executive producer. Most recently, Joanna Popper was the Chief Metaverse Officer at Creative Artists Agency (CAA). Popper joined CAA in 2022 from HP, where she led its XR initiatives for Go-To-Market, overseeing the launch of award-winning technology.

Previously, she was Executive Vice President of Media & Marketing at Singularity University and Vice President of Marketing at NBCUniversal. She started her career as an investment banker in New York and Brazil and then a consultant at McKinsey & Company.

She served as Executive Producer on BREONNA’S GARDEN, FINDING PANDORA X, and FIGHT BACK, the award-winning immersive experiences, which premiered at SXSW, Tribeca Film Festival, and Venice Film Festival.

She was selected as “Business Transformation 150,” “Women of the Future,” “50 Women Can Change the World in Media and Entertainment,” ”25 Pioneers in the Metaverse,” “Top 50 Original Thinkers in VR,” “Top Women in Media: Game Changers,” “Top Women in Media: Industry Leaders,” “Digital It List,” and “101 Women Leading the VR Industry.”

She has sat on numerous Boards and advisory roles including: Metaphysic AI Board of Directors Observer, Academy of Television Arts and Sciences Emerging Media Executive Committee, Producers Guild Innovation Award Co-Chair, Coalition for the Women in XR Fund, Unity Charitable Fund Advisory Board, Vidcon Industry Advisory Board, AIXR Steering Committee, and CES Consumer Technology Association AR/VR Working Committee. She is currently advising and consulting Media and Technology companies on emerging technology such as AI and spatial computing, a VC Scout, and angel investor.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Joanna Popper
Events featuring Joanna Popper