Brand Storytelling in a World of Spatial Computing

Brand Storytelling in a World of Spatial Computing

Speakers

Ashley Crowder

VNTANA

Joanna Popper

HP

It’s 2021 and your virtual avatar just cleaned house at a Vegas casino, you ordered your Tesla through Magic Leap, and spoke to your family via hologram. Is it 2021 or did you just return from the future? Your digital twin is here and Ready Player One was just a glimpse of today’s digital reality. We have entered a new frontier where brands are forced to create their spatial computing brand in order to communicate with consumers. Spatial computing will be to the next decade what mobile and the internet were to the ones before. How do you tell your brand story in this digital world of spatial computing? Are you ready to build your digital twin? Join experts to discuss how to fit into this new digital reality to amplify and enhance your physical experience while driving revenue.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: XR
Level: Intermediate