On Brand Podcast Live: Building a VR Brand

This special live episode of the On Brand podcast will focus on how virtual reality (VR) and augmented reality (AR) have disrupted brand building today. Host Nick Westergaard will be joined by Joanna Popper, Global Head of VR for Location-Based Entertainment at HP, along with co-host Meghann Foster of Brand Driven Digital, and others for a discussion on how leading companies have built VR brands. We'll also explore how brands can embrace VR/AR content for tomorrow's engaged audience.

The On Brand podcast helps organizations and individuals tell stronger stories and build better brands. Each week branding expert and author Nick Westergaard interviews those working in the trenches for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, Salesforce, and Whole Foods.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Ashley Crowder
photo of Meghann Foster
Meghann Foster

Brand Driven Digital

photo of Joanna Popper
Joanna Popper

Laurel Beach, Previous CAA, HP, NBCUniversal

photo of Nick Westergaard
Nick Westergaard

Brand Driven Digital

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