Travel Comes Home: Destination Journalism Trends
Creating authentic, engaging travel content can be a bit of a paradox. While a select, lucky few have the opportunity to bounce from destination to destination (like the New York Times’ 52 Places Traveler), most content is produced by a network of global freelancers, operating in different locations and offering unique, locally-driven insights. And while the life of a travel journalist might sound like a dream job, the brief time they spend in each location doesn’t allow the opportunity to go beyond scratching the surface of a destination. This panel will explore the evolution of travel trends and journalism, and discuss why local content creators can provided a deeper look at a destination, creating the more authentic, locally focused travel content that Millennials crave.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Amanda Finnegan
The Washington Post
Brekke Fletcher
CNN
Dmitry Shishkin
Culture Trip
Melinda Stevens
Condé Nast Traveler