Closing the Gap Between IRL and URL Experiences

Speakers

Ryan Brown

Ceros

Som Puangladda

GumGum

First, we embraced the Internet. Next, we moved our content, our ads, and our lives online. Then we stopped. Now, with digital marketing the status quo, we have hit a standstill in innovation.
Meanwhile, our industry counterparts are reinventing ways of connecting with consumers—as evidenced by the many brands investing in experiential marketing, building relationships through in-person experiences. The problem? There’s an entire world of digital opportunity being missed.
Drawing from our work with the world's most recognizable brands, Getty Images, Ceros, and GumGum will detail the importance of creating impactful experiences where we “live” most—online—and share insights on bridging the experience gap, bringing your brand’s digital identity into the future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Beginner