Closing the Gap Between IRL and URL Experiences
First, we embraced the Internet. Next, we moved our content, our ads, and our lives online. Then we stopped. Now, with digital marketing the status quo, we have hit a standstill in innovation.
Meanwhile, our industry counterparts are reinventing ways of connecting with consumers—as evidenced by the many brands investing in experiential marketing, building relationships through in-person experiences. The problem? There’s an entire world of digital opportunity being missed.
Drawing from our work with the world's most recognizable brands, Getty Images, Ceros, and GumGum will detail the importance of creating impactful experiences where we “live” most—online—and share insights on bridging the experience gap, bringing your brand’s digital identity into the future.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.