Closing the Gap Between IRL and URL Experiences

First, we embraced the Internet. Next, we moved our content, our ads, and our lives online. Then we stopped. Now, with digital marketing the status quo, we have hit a standstill in innovation.
Meanwhile, our industry counterparts are reinventing ways of connecting with consumers—as evidenced by the many brands investing in experiential marketing, building relationships through in-person experiences. The problem? There’s an entire world of digital opportunity being missed.
Drawing from our work with the world's most recognizable brands, Getty Images, Ceros, and GumGum will detail the importance of creating impactful experiences where we “live” most—online—and share insights on bridging the experience gap, bringing your brand’s digital identity into the future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Kirstin Benson

Getty Images

Katie Martell

Katie Martell

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Advertising & Brand Experience

Level:

Beginner