Swiss Army Marketing: A Chat with NBA CMOs

It wasn’t long ago that marketing in the NBA meant buying a billboard for season tickets on a highway and calling it a day. Today, CMOs must be data-driven decision makers, experts on customer experience, social media superstars and masters of storytelling. Hear from the CMOs of the Miami Heat, Minnesota Timberwolves, Philadelphia 76ers and the Portland Trail Blazers on how they stay on top of it all. They’ll talk about what it means to market their teams in 2020, how it’s changed over the years and how that change will only keep accelerating. They’ll talk about engaging the next generation of basketball fans, intertwining pop culture with basketball and how they continue to evolve in the most innovative sports league in the world.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Intermediate