Katie O’Reilly is responsible for the branding, marketing and business development for one of the sports industries most iconic properties. As Chief Marketing Officer, O’Reilly oversees the direction of the team’s brand, creative and marketing solutions, game presentation, social media, digital and video content, VIP events and hospitality, customer relationship management, business development and merchandise departments.
Now entering her seventh season with the 76ers, O’Reilly and her team are the brains behind the acclaimed “Welcome to the Moment,” “PHILA Unite,” and “Spirit of the Champion” advertising, playoff and tribute campaigns. For their original digital content, social media campaigns, branding efforts and themed jerseys, created in partnership with Nike, O’Reilly’s department is widely regarded as one of the most innovative and creative in the sports industry today. Additionally, O’Reilly spearheaded the creation of the 76ers Legends Walk.
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