Michael Mccullough

Michael McCullough’s role with the Miami HEAT could best be described as the “brand architect” for the club. Viewed as an extremely versatile and well-respected senior NBA business executive, he sports a 32-year track record of establishing new benchmarks and best practices for sports marketing and fan engagement while producing highly effective marketing, branding and results-oriented corporate partnership programs. McCullough oversees the Branding / Advertising / Promotion, Social Media, Retail Operations and E-Commerce, Broadcasting, Creative Design, Content Generation and Monetization, Game Operations and Events, Social Responsibility, Business Strategy and Analytics, HEATV and Broadcast Services, Digital Media Properties, Business Communications and NBA2K League functions for the Miami HEAT, HEAT Check Gaming and AmericanAirlines Arena.