Why go to a museum if you can see it online? Because seeing REAL objects embedded with MEANINGFUL stories still has the power to transform our lives. This panel unlocks the secrets of building touchable, playable, digital experiences that transform your physical places to become more dynamic, increase your capacity to be more inclusive, and deepen your relationships to your audiences. Page through a real book to hear its poetry and the history behind its author. Walk into a gallery and use your whole body to explore art masterworks with your gesture and gaze. From the Tenement Museum to the Cleveland Museum of Art, to today’s studio experiments, our panel of experts share their successes and challenges. All to help you build more immersive and memorable experiences—in museums and beyond.